This section features examples of copy I wrote for the NBA’s social channels. Each post was crafted to capture major moments and milestones as they happened. My focus was on blending the NBA’s signature voice with content that resonates with fans—whether celebratory, witty, or informative. Together, these pieces reflect my approach to creating digital content that is fast, engaging, and on-brand.
LeBron James: A Legacy in Numbers
This project showcases social copy for the NBA’s accounts, celebrating LeBron James’ dominance, greatness, and longevity into Year 22 of his career. The post pairs concise, impactful language with a stat-driven graphic, engaging fans ahead of a marquee Lakers vs. Warriors matchup.
Stephen Curry: 4,000 Threes
For this milestone, the copy kept it simple to match the bold visual: 4,000 three-pointers. Instead of overexplaining, the language lets the number speak for itself—short, clean, and celebratory, just like Curry’s signature shot.
Steph Curry: Career Totals
The copy was kept clean and direct to complement the graphic’s stat-heavy layout. Letting Curry’s numbers speak for themselves, it highlighted his legacy with a straightforward, stat-focused tone that matched the visual.
Jayson Tatum: Resume at 26
This project spotlights social copy highlighting Jayson Tatum’s impressive accolades by age 26. Using sharp, fan-friendly language, the post emphasizes his rapid rise while driving engagement around the Celtics vs. Cavaliers matchup.
Celtics vs. Lakers: Rivalry Renewed
This post focused on the star power of LeBron James and Jayson Tatum, framing the game as the next chapter in one of the NBA’s most storied rivalries. The tone was simple yet dramatic, letting “Celtics vs. Lakers” carry the hype for NBA Rivals Week.
3K Point Club:
Shai Gilgeous-Alexander’s Historic SeasonThe post framed SGA’s achievement with concise, impactful language, positioning him among the game’s most iconic scorers while building anticipation for the Thunder’s NBA Finals matchup. It balanced storytelling with real-time engagement, celebrating the milestone while driving tune-in for Game 3.
Scoring Champs Legacy
This copy used a punchy roll call to highlight legends like Jerry West, Kobe Bryant, and Shaquille O’Neal alongside Russell Westbrook, Kevin Durant, and Shai Gilgeous-Alexander, connecting generations of greatness and sparking conversation around team legacies.
De’Aaron Fox Sacramento Return
Wrote social copy commemorating De’Aaron Fox’s impact in Sacramento ahead of his return as a Spur. The post highlighted key Kings milestones in a clear, list-driven format, honoring his legacy while building anticipation and driving tune-in for the game.
300 Threes Club
This post matched the bold graphic with short, impactful copy, highlighting the rarity of the 300 three-pointers milestone. The visuals showcased the exclusive group of players who’ve reached it, with a tone that was celebratory rather than explanatory.
Rockets 50+ Wins Milestone
This post paired bold, momentum-driven language with striking visuals to highlight the team’s resurgence and energy in their climb back into contention, sparking pride among Rockets fans while underscoring the achievement’s significance in the broader NBA narrative.
LeBron vs. Steph: By the Numbers
The copy highlighted the head-to-head battle between LeBron James and Stephen Curry, framing their regular-season matchups with clean stats and a tone designed to spark conversation around their evenly split rivalry.
Cade Cunningham’s Rise
This copy highlighted Cade Cunningham’s year-over-year growth in scoring and playmaking, matching the upward visuals of the graphic and emphasizing his progression as one of the league’s fastest-rising young stars.